A Reality Check: Augmented Reality Webinar

Making print interactive with augmented reality

Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life. Marketers can add value to content by combining augmented reality software with the camera and sensors in a smartphone or tablet. The technology offers the capability to add layers of digital information-videos, photos, and sounds-directly on top of items in the world around us.

In this webinar, you will learn about:

• Consumer use of augmented reality
• Key applications for augmented reality
• Examples of how augmented reality has effectively been blended with print and other media to deliver an interactive experience

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