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EFI MarketDirect StoreFront

Production Print Software


Who is MarketDirect StoreFront designed for?

  • Commercial printers
  • In-Plant print centers
  • Packaging printers and converters
  • Franchise print networks
  • Sign and display graphics printers
  • Corporate marketing and communication teams
  • Enterprise

How does MarketDirect StoreFront work?

With MarketDirect StoreFront you can offer your customers the most convenient and intuitive online print buying tools available, you can sell virtually any printed product, static or inventory item – even marketing campaigns.

To learn more, take a look at this short video

What items can I sell with MarketDirect StoreFront?

EFI MarketDirect Print On-Demand Products  

Print On-Demand Products

Print on-demand items are any print jobs that are produced as they are ordered. You have the final print files (PDF), the customer simply selects the quantity, stock and any other specifications and places an order.

EFI MarketDirect SmartCanvas Products  

EFI SmartCanvas Products

Design online products are built using EFI’s award winning SmartCanvas technology. You build a template, and your customer is able to easily modify and create their own version. Templates can contain powerful logic which enables objects and type to reformat based on content. You can lock down as much or as little of the template as required. The user interface is intuitive and requires little to no training.

EFI MarketDirect Adhoc Upload Products  

Adhoc Upload Products

Upload products are printed jobs which the customer supplies the finished artwork. These jobs are uploaded to MarketDirect StoreFront and a job ticket is completed by the customer. You can build pricing to dynamically reflect the job properties – eliminating the need for costly estimating. Once uploaded print jobs undertake basic pre-flight and can be sent for approval.

EFI MarketDirect Downloadable Products  

Downloadable Products

Electronic download products are products which require access control permission or even purchase, before the file can be provided for download by your customer. These products can be combined with Print On-Demand products to provide users with access to electronic documents ahead of printed versions being produced.

EFI MarketDirect Inventory Products  

Inventory Products

Inventory items are products you keep in stock and make available for re-order. Customers can browse inventory and order against available quantities, when minimum quantities are reached the system can automatically alert production.

EFI MarketDirect Kitted Products  

Kitted Products

Kitted Items enable you to combine one, two or more products together to simplify ordering for your customers and to ensure accuracy and the quality and integrity of product delivered on behalf of your customers. Kitted items can be configured so the buyer has the option to make selections (quantities, stock etc) or so that the individual products are fixed.

EFI MarketDirect VDP/Direct Mail Products  

VDP/Direct Mail Products

VDP (Variable Data Print) or Direct Mail Products are templates, which enable your customers to personalize or version using a single or multiple record data set. At their simplest, VDP items like a business card enable a user to quickly and easily create and order an item. More complex VDP products, like Direct Mail can be driven by a data set upload where you are creating many different versions based on the content in the data file. EFI offers two VDP platforms to choose from; EFI MarketDirect VDP or Fusion Pro® VDP.

EFI MarketDirect Cross Media Products  

Cross Media Products

Cross Media items are multi-channel (sometimes referred to as omni-channel) marketing campaigns, which can be published to your website and offered to your customers. Cross Media campaigns are built and designed using EFI’s MarketDirect Cross Media platform – then packaged and published to your Storefront. Buyers can select a campaign, configure and add their own data in order to create email, print, mobile messaging, web landing page driven personalized communications.

EFI MarketDirect Non-Print Inventory Products  

Non-Print Inventory Products

Non-printed items allow you to offer anything you may procure or keep in inventory on behalf of your customers. Typical items often include clothing, branded merchandise and marketing materials. The item inventory levels can be managed, and users can be given access to configuration options, for example Size, color, style etc.

EFI MarketDirect 3D Folding Cartons  

3D Folding Cartons – NEW!

EFI MarketDirect StoreFront is now available with a powerful 3D tool, EFI SmartBox Designer, built to enable your customers to design and order folding carton products online. With stunning realistic 3D rendering, your customers can create and design 3D packages – applying their own graphics and artwork, while previewing and approving the job. The production files can be supplied to you, as ready to produce files containing all the necessary high-resolution artwork and die files required.

EFI MarketDirect AccuZIP® Direct Mail and USPS® Products  

AccuZIP® Direct Mail and USPS® Products (U.S. Market only)

AccuZIP is a partner who provide data for mailing and USPS® Services such as Every Day Direct Mail (EDDM). AccuZIP allows your customers to select a VDP template, and select a target geography, demographics and buy a data list. The price of data is shown and added to the shopping cart and the data is automatically added to the Direct Mail template. The final product is presorted and features like Address Validation can be applied to ensure the final product is ready for delivery.


Is MarketDirect StoreFront Hosted?

Choose a hosting option which suits your business needs. EFI’s Hosted applications provide 24/7 peace of mind and ensure you don’t need to support and monitor your services. We keep your system up and running in our secured data hosting center – and will apply all security patches and updates. You administrate and manage your online store and customers.

If you need the control and flexibility of a Self-Hosted deployment, EFI’s professional services team can assist in implementation and optimization in your server environment. Ensuring your IT services team have the tools required to maintain services and perform update tasks as required.

Part of the MarketDirect Customer Engagement Platform

The EFI MarketDirect Customer Engagement Platform is an integrated set of solutions for eCommerce, Marketing Campaigns, Variable Data Composition and production automation designed to power customer engagement.

The power to:

  • Do business online anywhere, any time
  • Produce personalized marketing campaigns and communications
  • Automate production, invoicing and distribution with EFI Fiery Print Server and Productivity Suite integration

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WEFI products and solutions are designed to work seamlessly in order to provide you with an optimized workflow and deliver time-saving automation. MarketDirect StoreFront is integrated with the following EFI and Canon solutions:

  • EFI Fiery Servers and Controllers
  • Canon PRISMAdirect

Powerful 3rd Party Integration Options

In addition to EFI solutions, MarketDirect StoreFront is designed to integrate with a wide range of services and applications to ensure your data, jobs, user data and orders are accessible across a variety of industry standard platforms including:
EFI MarketDirect Active Directory  

Active Directory – SSO (Single Sign On)

SSO (Single Sign On) Authentication enable you to integrate StoreFront with a service to ensure users can seamlessly login via 3rd party services.

EFI MarketDirect AccuZIP  

AccuZIP® Postal Software and List Acquisition (US Only)

AccuZIP Integration enables MarketDirect StoreFront customers to add powerful data services to EFI VDP products including; online list acquisition, USPS® Every Door Direct Mail

EFI MarketDirect Dropbox  

dropbox.com Integration

Leverage your dropbox.com cloud storage service – with an integration to enable you and your clients to access assets directly.

EFI MarketDirect CorpSystem Sales Tax Online  

CorpSystem Sales Tax Online™ by CCH®

With CorpSystem Sales Tax by CCH, you can ensure you’re collecting taxes correctly for any jurisdiction in the United States.

EFI MarketDirect AuctionInc  

AuctionInc® Real Time Shipping Cost

Provide your clients with access to real time Shipping estimates and include cost data in your online transactions.

EFI MarketDirect PunchOut XML  

PunchOut integration via XML

Using PunchOut integration you can embed your products directly into 3rd party procurement systems – simplifying purchasing for your buyers.


Support for industry standard Payment Gateways

With MarketDirect StoreFront you can offer your customers the most convenient and intuitive online print buying tools available, through our extensive integrations with 3rd party payment gateways including:

Global Providers

  • Authorize.Net
  • Ingenico ePayments
  • Worldpay
  • PayPal

Asia and Australia

  • iPay88
  • OneStopSecure
  • PxPay
  • SecurePay
  • AliPay (China)

North America

  • CyberSource Secure Acceptance Web/Mobile
  • E-xact
  • Payflow Payment Gateway (PayPal Payflow Link)
  • First Atlantic Payment Gateway
  • USAePay


  • WPM

South America

  • Braspag
  • Pagadito
  • PayU

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MarketDirect StoreFront Demonstration Sites

We have created the following MarketDirect StoreFront® Demonstration Sites. To gain access, contact your Canon Solutions America Sales Representative to schedule a personalized demonstration.


ShoreFront Real Estate B2B Demo Site

The ShoreFront Real Estate site provides an examples of a B2B dedicated site built to enable the ShoreFront team to procure their own marketing materials, forms, sign and display applications and business stationary.


  • Brand new site and assets
  • SmartCanvas applications
  • Integrated cross media applications


Erogon University, Demonstration Site

It’s Academic: Online sales and ordering will increase profits without adding additional headcount. To an educational system, whether public or private, that is very important. It’s quick, it’s easy and you become your customer's trusted business partner.


  • Easy Ordering
  • Ad Hoc Orders
  • Static Promotional Items
  • VDP Options
  • Curriculum materials


Contact your Canon Solutions America Sales Representative to schedule a personalized demonstration of MarketDirect Storefront.

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Canon Soltuions America offers world class services to ensure you get the maximum value from your MarketDirect StoreFront state-of-the-art software solution.

By partnering with EFI and Canon Solutions America, rest assured that we consider high levels of software product quality and customer satisfaction critical to the success of our business partners and our strategy. We also know that the value and productivity gains of our technology such as MarketDirect StoreFront extend far beyond the installation of the product but for the lifetime of the product. With the appropriate level of services and support of the software and hardware, we are confident that the customers will reap these lifetime gains and will be repeat customers.

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