MindFire Studio

The MindFire Studio is a cloud-based, marketing automation platform that provides all of the key deliverables necessary for today's service provider for marketing success.

Regardless if you are conducting a self-promotion program to stay top-of-mind with your customers and prospects, or you are delivering a world-class marketing program for one of your top customers, the Studio provides you with everything you need for success.

Some of the key deliverables that the solution provides:

• Visually create highly personalized marketing workflows
• Orchestrate cross channel marketing programs like direct mail, email, mobile, voice and social media in an integrated approach
• Leverage triggers to automate drip-and-nurture sequences
• Engagement scoring, rating specific marketing activities until sales ready
• Sales ready leads delivered to sales staff via multi-level, real-time lead delivery system
• Analyze performance using Visual Reporting & Analytics

Studio Overview

The Studio is designed to simplify the design and set-up of fully integrated marketing programs across multiple channels, regardless of the size or need, basic to highly complex.

Marketing Programs designed and executed on the Studio deliver personalized messaging and content based on specific persona data or criteria, enhanced messaging and triggers that optimize the overall customer experience and lead to better insight and results for all marketing activities.

The Studio platform is designed to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated activities and leverage specific scoring behaviors tied to the company's sales and marketing processes for improved ROI and enhanced revenue results.

There are many other key aspects of the solution that today's service provider is looking for, such as:

• Media Agnostic
  • Learn once apply anywhere
  • 3rd parties can add media
• Multi-touch
  • Event driven mechanics
  • Schedule (one time & repeat)
  • Behavior driven personalization
• Platform language
  • Enables 3rd parties to add & extend capabilities
  • Has a language - MAML
• Reporting cumulative for all touches and actions
• The Business Case versus individual use cases
• Collaboration Tools for all activities and all parties
• Advanced Behavioral Segmentations and associations
• True lead nurture activity schedules
• Flexible scoring of contacts
• Limitless possibilities in the design and implementation of any program
• Direct access/integration with CRM's like salesforce.com
• Open API's for connection with other marketing solutions in use
• The ability to set-up multi-level nurturing sequences, as well as multi-level email triggered events and activities
• Our ongoing development provides a path forward with new capabilities that we continue to add in the future

Three Main Components

Design StudioM

At the desktop level the Marketing Studio is used to create your campaigns on a Mac or PC. Author campaign workflows, build and execute campaigns, generate reporting and analytics, as well as provide your customers with web access or all of their reporting needs. Powered by the .Net framework and compatible with multiple browsers, devises and operating systems offering a new level of interactive user experiences for Web and mobile applications.

Marketing Language (MAML)

The Marketing Application Markup Language is a key component for creating powerful, optimized workflows for any need.

Marketing Engine

Once the campaign has been created, tested and is ready to be launched, it is published and executed in the Cloud. Run everything in the Cloud, nothing to install.

White Label Program

The relationship between you and your clients is your most valuable asset. The Studio is designed so it is all about you, and not MindFire.

With our white-label program, you can use your own logo and branding on the product user interface, icons, custom reports, and dashboards. Three is a crowd, so make sure your name and logo is the only one your clients know about!

With a white-label program, you can:

• Put your name and logo front and center. Eliminate the middle-man and display your color scheme and logo when presenting to your clients or showing campaign results.
• Provide usernames to each of your clients to view reporting and analytics, or even collaborate with you to build campaigns

Account Management

Service Providers have many customers that run multiple campaigns - so the Studio is designed to accommodate that. Using your desktop UI, you have access to an unlimited number of sub-accounts to meet all of your customer needs.

You’ll save on the overall operational costs of managing multiple customer needs on a single platform. You don’t have to pay for a new license each time you win a new account or need to expand to multiple locations for a major customer.

It's easy to manage all your clients’ marketing campaigns. Each of your clients has their own sub-account with their programs and campaigns organized conveniently together. Plus, you have your own master account to do all of your own marketing as well!

Each sub-account comes from a separate database and new set of users. This means you can keep your clients’ data separate, safe, and secure.

MindFire Studio allows you to manage multiple accounts all under one license. And if you're a successful Service Provider with a lot of clients you don't want software licenses to burn a hole in your pocket.

Canvas for Creating Program Workflow

Creating programs from a blank canvas allows for the development of any type workflow, from simple to complex and offers many advantages and productivity enhancements.

In this area you manage contacts, inbound and outbound marketing elements, simply drag and drop campaign elements onto canvas.

Configure details, rules, triggers (based on any tracked event), and schedules quickly and effectively. When ready to go live, simply Publish the program to send it to the engine on the Cloud.

Supports multiple campaigns under one program. The most common use case for this would be Trade Show marketing where three distinct phases exist within the program as follows:

• Pre-Show Marketing
• During Show Engagement
• Post show follow-up

Contact Management

The Studio offers the ability to import contacts manually, via API, or synch with a CRM. The platform offers a comprehensive list of the most common Standard Fields used in marketing programs, as well as the ability to create an unlimited number of Custom Fields for those special needs of your programs.

The platform provides a simple process for generating Personalized URLs for all of your campaign needs.

Media Channels

In today's world, consumers are doing their research before they commit to buying anything. Whether it's a quick dinner at a local Mexican restaurant or buying a new luxury car, buyers want all the information they can get. In fact, today's buyers may be anywhere from two-thirds to 90% of the way through their decision making process before they actually reach out to the vendor.

The line between Marketing and Sales is blurring. The majority of a buyer's decisions are made before they ever speak to a salesperson. It's important that your clients' messages are distributed through all of the channels potential buyers are using to make their decisions.

Panelists on the Agency A-List Thought Leadership Session at DMA all agreed on one thing: siloed marketing is a strategy of the past. In addition, one and done programs as well. Your customers are looking for one company to create and launch their campaign on all media channels.

That's the number one advantage of using the Studio for your platform, having the ability to create and launch your clients' campaigns all on one platform?

Marketing automation software allows you to use email, direct mail, SMS, social media, phone, and web to create a true multi-channel campaign. No more wasting time manually scheduling your campaigns to launch across multiple channels though multiple systems; you can now schedule all your inbound and outbound elements ahead of time. When your workflow is ready to go, click publish, sit back, and watch your campaign run itself!

MindFire Studio has partnered with Canon to be one of the few marketing automation solutions to incorporate print. While we may feel we live in a completely online world today, direct mail plays an integral role in the success of many marketing campaigns. According to research, 79% of consumers will act on direct mail immediately compared to 45% who say they deal with email right away.

Finding a marketing automation software that truly integrates all channels is important when considering which solution provider and platform is right for you.

Flexibility

This is where reading the fine print becomes pretty important. If you have visions for what you want your campaigns to do, you want to make sure you have the ability and capability to turn those visions into reality.

You can't afford to have any limits on the number of domain names, microsites, and you absolutely need complete flexibility for formatting your workflow in any manner you would like. The Studio never limits or hinders your creativity.

Workflow

Flexibility starts by having a limitless workflow. With a blank canvas, you can visually create and configure campaign workflows by dragging and dropping multiple outbound and inbound elements onto your canvas. Additionally, you can set advanced conditional rules that allow for very personalized content to be sent to your target audience.

Want Texans to receive emails differently from New Yorkers? Want recipients to receive varying emails depending on how they responded to a form?

With MindFire Studio, you make the rules!

Build your campaigns to cater to the needs your clients are looking for - no matter how sophisticated they may be.

A flexible workflow also allows for lead nurturing and drip sequences. Not everyone is ready to buy your product or services right when you launch your marketing campaigns.

With lead nurturing sequences, you can take the information that the customer gives you about their stage in the buying process and target content to match their current needs.

Rather than blasting promotional content to everyone in your database, you can send informative, relevant information that your target audience will actually enjoy receiving.